Holland & Barrett Unveils Ivie: At-Home Blood Test Kits with Expert Support
Empowering Customers with Rapid Doctor-Reviewed Results and Tailored Wellness Advice
Holland & Barrett, one of the UK's leading health and wellness retailer, has launched a new service called Ivie that empowers customers to take control of their health journey by combining finger-prick blood tests with tailored support and expert advice.
Partnering with London Medical Laboratory, Ivie provides doctor-reviewed results within 48 hours via the Ivie Wellness app, along with free 15-minute video or in-store consultations with trained H&B advisors for lifestyle, supplement, and product guidance.
This innovative service offers customers a comprehensive General Health Blood Test for £79, which assesses liver and kidney function, iron levels, diabetes risk (HbA1c), and cholesterol levels. Additionally, 10 targeted blood tests are available to address specific vitals, such as iron levels, cholesterol, and testosterone. The easy four-step testing process enables users to quickly access essential health information and track their wellness over time.
Dr. Tarlochan Toor, Director of Wellness Innovation at H&B, emphasizes that Ivie aims to make wellness a way of life for everyone, providing reliable data at customers' fingertips and offering continuous support and advice either in-store or online.
With their partners, London Medical Laboratory, H&B has developed a highly accurate range of tests customers can trust, focusing only on conditions that can be accurately reported. Dr. Seth Rankin, Co-founder of London Medical Laboratory, expresses excitement about their partnership with Holland & Barrett in making easy, direct access to vital health information a reality through Ivie.